This week, the U.S. travel industry is observing “National Travel and Tourism Week”. Communities across America commemorate the week each year by shining a light on what travel means to jobs, economic growth and personal well-being. Established by a Congressional joint resolution passed in 1983, this tradition is still going strong today. This year, the country commemorates the occasion in a variety of ways such as local events, rallies and meetings that highlight the power of travel.
Each year a theme is selected for the week. This year’s theme was chosen to reflect the wide-ranging and robust ways that the U.S. travel industry contributes to the fabric of America. It is designed for destinations and organizations to customize the message to best fit their individual markets.
2015’s theme: Travel is __________.
This year’s theme was created to encourage the travel community to be creative and have fun with it as it is tailored to reflect the unique value and impact of our industry. For example:
Travel is adventure.
Travel is family bonding.
Travel is serious business.
Travel is more than just fun.
Travel is creating American jobs.
Travel is essential to our economy and our lives.
“Travel contributes to the fabric of America and continues to do wonders for our businesses and personal lives,” said Roger Dow, president and CEO of the U.S. Travel Association, the umbrella organization representing the travel industry in the U.S. “This weeklong celebration should extend to every day of the week to strengthen further our dynamic industry.”
Travel can also have a positive effect on personal well-being. A recent study by the U.S. Travel Association found that Americans left 429 million vacation days unused (the most in nearly 40 years) and forfeited $52.4 billion in time-off benefits. If workers took just one more day off each year, travel would generate $73 billion annually for the economy.
These statistics validate our mission here at ATG: to provide the highest level of products and services for the global business traveler.
We look forward to National Travel and Tourism week every year and look forward to sharing the positive effect of our business as well as our passion for being one of the industry trailblazers in global business travel.
For more information on this important week, visit http://www.ustravel.org/marketing/national-travel-and-tourism-week.